Chelsea Spencer is Managing Director of Big Reputation, a specialist B2B marketing agency working with construction, manufacturing, tech and professional services firms.
A Chartered Marketer, she partners with ambitious businesses to sharpen their strategy, strengthen their brand, and deliver marketing that fuels measurable growth.
Chelsea has led campaigns that helped firms double turnover, reposition in competitive markets, and build reputations strong enough to win major contracts.
Building Big Reputations: Data-Driven Marketing Strategies that Win Work
In today’s construction market, reputation and authority are critical to winning business. This session will show how data and insight can be turned into powerful marketing tools that educate the industry, influence specifications, and drive growth. Delegates will take away practical strategies for:
- Positioning with authority through brand and strategy
- Using data to build trust and shape buying decisions
- Marketing approaches that create consistency and visibility
- Real-world examples, including how Think Timber are using industry insight to strengthen supply chain relationships
