Laura Tomkinson, SMB Campaign Manager, UK & Ireland at Trimble, and Jamie Charlton, Account Executive at Trimble, discuss the company’s decision to become headline sponsor of Build North Expo, their ambitions for the event, and how their ProjectSight platform is supporting digital transformation across construction.

Why was Trimble the right fit as headline sponsor of Build North Expo?

Laura Tomkinson:
Trimble has a broad portfolio of solutions that support not only large enterprises, but also small and medium-sized construction businesses.

There is often a perception that we only serve major contractors, but that is not the case.

We have recently introduced products specifically designed for SMEs, and becoming headline sponsor allows us to raise awareness of that.

It is an opportunity to demonstrate that we are committed to supporting businesses of all sizes.

How important is the North of England to Trimble’s UK growth strategy?

Laura Tomkinson:
It is a hugely important market and one that has been underrepresented in the past. As a global company, there has historically been a strong focus on London.

However, the reality is that over 90% of UK construction businesses are SMEs, and they are spread across the entire country.

Our increased focus on the North has already proven valuable. Engagement levels are high, feedback is constructive, and it is important for us to be present in regions where a large proportion of the industry operates.

 

What are your main objectives for the event?

Laura Tomkinson:
There are two key priorities. The first is brand awareness, reinforcing the message that Trimble solutions are accessible and relevant to SMEs.

The second is lead generation, particularly around our new project management solution, ProjectSight. We launched it earlier this year, so the event is an ideal platform to generate interest and book demonstrations.

 

How do you see digital transformation evolving in construction over the next few years?

Jamie Charlton:
Digital transformation in construction is a gradual process. The challenge lies in changing established ways of working.

Many professionals have spent decades using traditional methods, so adopting new digital tools requires a shift in mindset.

This transition will not happen overnight. It is a long-term evolution.

The key is education, helping users understand that digital tools can make their work easier and more efficient without changing the fundamentals of what they do.

Technologies like AI are becoming more prominent, but for most users it is about the practical benefits rather than the technology itself. If the tools clearly improve workflows, adoption will follow over time.

 

What can visitors expect from Trimble at the event?

Laura Tomkinson:
We are focusing on creating an engaging and approachable presence. At previous events, we introduced a coffee cart concept where attendees could receive a free coffee in exchange for a conversation with the team, and we plan to build on that idea.

This year, we are simplifying our approach. Rather than showcasing our entire portfolio, we will concentrate on ProjectSight, offering live demonstrations and meaningful discussions about how it can support construction teams.

 

What is ProjectSight and what problems does it solve for construction teams?

Jamie Charlton:
ProjectSight is a cloud-based project management platform that connects teams both on site and in the office. It enables users to capture, manage and store project data within a single, centralised environment, commonly referred to as a common data environment.

It brings together document management and site management into one platform. Teams can manage RFIs, drawings and project documentation while ensuring that everyone is working from a single source of truth.

The platform is designed to replace fragmented systems such as shared drives, email chains, messaging apps and paper-based processes.

It also integrates with Trimble Connect, allowing users to view and interact with 3D models directly within the platform.

Importantly, ProjectSight works both online and offline. This means site teams can continue capturing data in the field and sync it once connectivity is restored.

 

How does ProjectSight differ from traditional project management tools?

Jamie Charlton:
The key differentiator is integration. Many traditional tools operate in silos, limiting how different types of data interact.

ProjectSight brings everything together, including drawings, RFIs, models and documentation, within a single system.

It also offers advanced functionality, such as the ability to view multiple file types, link project data directly to models, and manage permissions at a granular level.

Another major advantage is its integration with the wider Trimble ecosystem. Users can connect project management, modelling and estimation tools seamlessly, creating a fully connected workflow.

 

Why should contractors who have not adopted digital tools start now?

Jamie Charlton:
The industry is moving in that direction regardless. Contractors who continue to rely on paper-based processes risk falling behind, particularly when working with larger clients who expect digital collaboration.

Digital tools also provide a competitive advantage. They enable better reporting, greater transparency and improved project tracking. These factors can make a significant difference when bidding for work.

Even highly skilled contractors can lose opportunities if they cannot demonstrate the same level of data insight and project visibility as their competitors.

 

What trends or innovations should visitors look out for at the event?

Laura Tomkinson:
AI will be a major theme, but the focus should be on how it is applied in practical ways. At Trimble, we are embedding AI into our solutions to simplify everyday tasks rather than overhauling entire workflows.

It is about reducing administrative burden by automating processes like document categorisation and version control, so that teams can focus on delivering projects.

Jamie Charlton:
Exactly. The value of AI lies in its outcomes, not the label itself. For example, ProjectSight can automatically organise drawings and compare versions, saving significant time.

The broader trend is towards connected systems, where different tools and datasets work together seamlessly within a single ecosystem.

 

What would success look like for Trimble at Build North Expo?

Laura Tomkinson:
Success is about meaningful engagement. At previous events, we had valuable conversations with both attendees and exhibitors, which ultimately led us to rebook.

We also value the commitment and passion of the event organisers, which plays a big role in our continued involvement. As the event grows, we expect even greater opportunities to connect with the industry.

This year, we are looking forward to building on that momentum and continuing to strengthen our presence in the region.

Trimble’s presence at Build North Expo reflects a broader shift in the construction sector, towards accessible digital solutions, regional engagement and practical innovation. With a clear focus on SMEs and a simplified, integrated approach through ProjectSight, the company is positioning itself at the centre of construction’s ongoing digital transformation.